The exhibition "Zdravoohranenij-2015" visitors were presented with a fairy Medical Brenda new product line – medical compression hosiery, which is one of the main causes of varicose disease prevention measures and mandatory component of the surgical manipulation and skleroterapij.
LSEZ "Lauma Fabrics" SIA Medical products sales department participated in the 24th International medical Trade Fair „Zdravoohranenije”, which took place at the Kyiv International Exhibition Center from September 29 to October 1, 2015.
Visitors of exhibition "Zdravoohranenie 2015" could get acquainted with the new product line of Lauma medical - medical compression hosiery, which is one of the main measures in varicose diseases prevention and mandatory component after the surgical manipulation and scleroherapy.
Participation in exhibition was made in cooperation with the Latvian Investment and Development Agency (LIAA).
LSEZ "Lauma Fabrics" SIA Medical products sales department took part in the International Trade Fair „Zdravoohranenije - KIHE 2014” from 14 to 16 May, 2014, in Almati, Kazakhstan.
The event this year was held 21. time, and was attended by more than 300 companies from 25 countries. Participation in exhibition was made in cooperation with the Latvian Investment and Development Agency (LIAA).
Dear customers and business partners,
Effective 27 December 2013 our company name has been changed to LAUMA FABRICS SIA of the Liepaja Special Economic Zone. The change is caused by granting to the company the status of the capital company of the Liepaja Special Economic Zone.
This change will not cause any additional liabilities to our customers and business partners, and current contracts and other agreements, which have been concluded with the Limited Liability Company LAUMA FABRICS, remain unchanged during their entire validity period.
We kindly ask you to update your records accordingly and to address all future business correspondence to our new company name LAUMA FABRICS SIA of the Liepaja Special Economic Zone. Please also note that all invoices, contracts, waybills, protocols and other documents should now be issued using the new company name.
Other than the company name, all other details and structures of the company, as well as the persons having signature right remain unchanged.
Participation in the international Trade fair Kyiv Fashion in Kiev, Ukraine from 10 till 13 September 2012.
SIA "Lauma Fabrics" Medical products sales department took part in the International Trade Fair „Zdravoohranenije - KIHE 2013” from 15 to 17 May, 2013, in Almati, Kazakhstan.
The event this year was held 20. time, and today it is considered as the largest medical forum in Central Asia. The exhibition was attended by more than 250 companies from 20 countries. Participation in exhibition was made in cooperation with the Latvian Investment and Development Agency (LIAA).
On March 18 this year textile materials manufacturing company SIA Lauma Fabrics concluded a long-term agreement on the lease of premises with SIA Cotton Club Liepaja, whose share capital comprises 2, 475 million lats.
“Russian company Cotton Club became interested in the European market in 2011, and therefore it established the company in Latvia – SIA Cotton Club Liepaja. Initially there was a project developed on the construction of cotton wool processing and wet towel wipes plant in the territory of Karosta, however this idea was suspended, because the production premises offered by Lauma Fabrics meet our requirements, they are suitable for production, and equipped with the necessary infrastructure,” said the Executive Director of SIA Cotton Club Liepaja, Sergejs Binkovskis.
In total, SIA Cotton Club Liepaja will lease from SIA Lauma Fabrics production premises of 7 thousand square metres. Till 2009 the premises where the factory of SIA Cotton Club Liepaja will be based, were leased out to the manufacturer of greeting cards - Liepaja Special Economic Zone company SIA Balt IG (International Greetings, Great Britain).
„Lauma Fabrics has been looking for a lessee for the vacant production premises for several years. We are very pleased that our premises will be used for the opening of an international and large company. The opening of Cotton Club Liepaja in Liepaja is a great benefit for both the company, and the country at large”, explains member of the Management Board and General Director of SIA Lauma Fabrics, Edijs Egliņš.
SIA Cotton Club Liepaja is planning to start production in May this year. This year it is planned to invest about 1.5 million euro in machinery. Initially there will be 40 employees working at the Liepaja factory, and the number of employees may grow to 150 in the future.
Since its foundation in 2000, Cotton Club has been the leading manufacturer of cotton wool and hygiene products in Russia. Currently it has factories in Russia, Turkey and China, with more than 2, 000 employees. The factory in Liepaja will be the first factory in the European Union. Cotton Club delivers its products to more than 600 customers in all regions of Russia, Ukraine, Belarus, Kazakhstan, Moldova, Latvia, and other countries.
In addition to invoices for electricity consumption, the textile manufacturing company SIA Lauma Fabrics paid the mandatory procurement component (MPC) to JSC Latvenergo in 2012 of 193 thousand lats, which constitutes almost 20% of total electricity costs.
From 1 April, 2013 the planned increase of MPC for Lauma Fabrics will cost another 80 thousand lats per year, thereby constituting more than 270 thousand lats this year.
“The increased MPC of 50% is unacceptable and decreases the competitiveness of all Latvian manufacturers in foreign markets. Such a rapid rise of electricity prices also sends negative signals to foreign investors who plan to move their production units to Latvia. Currently, our company is negotiating with several representatives of foreign companies who have expressed interest in moving their companies to Liepaja, and after such a development it is difficult to see their interest in any further investments in Latvia. It is not allowable that such decisions are announced within such a short period of time. We are currently preparing a letter to the Ministry of Economics”, specifies General Director of SIA Lauma Fabrics Edijs Eglins.
SIA Lauma Fabrics is one of the largest gas and electricity consumers in Latvia. Electricity costs for the company constitute almost 1 million lats per year, and gas almost 1.2 million lats per year. The company is also worried about increased gas tariffs, which will additionally cost almost 180 thousand lats in 2013.
In the competition for Latvia’s commercial companies Export and Innovation Awards 2012, organised by the Ministry of Economics of Republic of Latvia and the Investment and Development Agency of Latvia (LIAA), SIA „Lauma Fabrics” was second place in the category Best Large/Medium Exporter.
Yesterday, December 19th in Riga, all competitors were ceremonially congratulated by the State President Andris Bērziņš, who is a patron of the Export and Innovation Awards. The competition results were announced and the prizes awarded to the winners.
SIA “Lauma Fabrics” was second place in the category Best Large/Medium Exporter. The company applied in two categories: “Best Large/Medium Exporter” and “Import Substitute Product“, where the new production of bra cups was introduced. In 2009 SIA „Lauma Fabrics“ was third place in the competition Export and Innovation Awards in the category Best Large/Medium Exporter.
This year the competition was held for the eighth time. Its goal is to show approval of and award the most successful Latvian commercial companies, which enhance made in Latvia production to fortify the position on the local market, increase its export rate and improve quality. The competition also aims to stimulate innovation and launch products with high added value into practical manufacturing. The success of each commercial company is evaluated, and the winners announced in the following categories: Best Large/Medium Exporter, Best Small Exporter, Import Substitute Product, Innovative Product, Industrial Design and Leading Exporter.
SIA “Lauma Fabrics” ambition this year is to reach LVL 24 million turnover i.e. 10% more than in 2011. Thus 2012 are going to be the most profitable year in the company’s history. Next year the turnover increase is planned to be 5% in comparison with this year.
“This year has been successful for our company. We have manufactured and sold 10% more production than last year. For next year we plan just 5% turnover increase, considering the strong textile industry competitors from Turkey, China and other countries. Because of the close rivalry it will not be possible to increase prices, so we will have to look for other solutions to cover the growing expenses. The gas tariffs cause the highest increase of expenses; it is going to cost our company approximately LVL 180,000 per year,” said E.Egliņš.
Thanks to the turnover increase and electro power saving measures, this year SIA “Lauma Fabrics” has achieved higher profits, which are going to be invested in the company’s development. The company has started a wide scale investment project – reconstruction of the Lining Department, with total expenses estimated at EUR 7 million. The project, which is due to be implemented within the next 3 years, will be fully financed from the company’s profit. The manufacturing equipment’s delivery has already been concluded; the first devices are going to be delivered in March and April, 2013. The project is supported by the European Regional Development Fund (ERDF), with 30% co-financing from the company. Investments for the purchase of new knitting machines and ribbon weaving looms have also been planned.
“This year we have invested in new manufacturing equipment approximately LVL 1 million, and plans for next year’s investments total up to LVL 2 million. To boost the company’s competitiveness in the market, we have to consider investing LVL 2 million each year,” says E.Egliņš. Currently the company has 541 employees, i.e. 30 employees more than at the beginning of this year.
SIA "Lauma Fabrics" participated in the exhibition Healthy Lifestyle 2012, representing its medical products there. The exhibition was organized within the framework of the forum Health Protection Week in Russia, from December 3 – 7, in Moscow, Russia, at the Central Exhibition Centre Expocentre, booth Forum, Hall FD 165.
Along with SIA "Lauma Fabrics", about 220 companies from 24 countries worldwide.
The participation was supported by Latvian Investment and Development Agency (LIAA).
On 22 November 2012 Dienas Bizness newspaper and Lursoft IT information technology company presented awards to the most successful companies at a festive ceremony.
TOP 500 awards were granted in nine TOP nominations. It should be noted that the choice of Dienas Bizness nomination this year was determined not only by the ability to increase turnover, but other factors as well, including company profit figures. Furthermore, domestic capital manufacturing companies with exports potential received more attention, and the reputation of companies on the market was assessed.
The traditional Lursoft special award was presented during the event, and this year the award went to SIA Lauma Fabrics. The company received the special award because it ranks among the largest regional manufacturers whose financial figures evidence stable growth and company development. The textile manufacturer with a turnover of 22 million lats in 2011 (a 15% increase from 2010), ranked No. 192 of the TOP for the second consecutive year.
From 23 October 2012 until 26 October 2012 SIA “Lauma Fabrics” participated at the Public Health 2012 international healthcare exhibition by displaying its Lauma Medical medicinal product stand. The exhibition was held in Ukraine, Kiev, at the International Exhibition Centre, stand L03-2.
More than 200 companies from 16 countries, including China, Germany, and Italy participated at the exhibition along with SIA “Lauma Fabrics”. Exhibition participation was supported by the Investment and Development Agency of Latvia.
Three companies from the Latvian seaside town of Liepāja have made it to the second round of the Export and Innovation Award competition, organised by the Investment and Development Agency of Latvia and the Ministry of Economics of Latvia. The companies "NPK Terminālis", "Bogema Lingerie" and "Lauma Fabrics" are running for the award.
Dina Pujāte, the Head of the Business Information Department of the Investment and Development Agency of Latvia, admits that having three companies from Liepāja in the final of the competition is a good indicator.
The competition jury visited all three companies yesterday to evaluate the presentation of products or services nominated for the award, as well as to meet the businesses.
The award winners will be announced during a festive ceremony on 19 December, when all participants will be congratulated by the patron of the competition, the President of Latvia Andris Bērziņš.
The Export and Innovation Award among Latvian commercial companies has been organised for the eighth consecutive year by the Investment and Development Agency of Latvia, in cooperation with the Ministry of Economics. The objective of the award is to honour and respect those merchants who have reached good results, either by creating new and export capable products for foreign markets, or supplying the domestic market with high added value goods.
A total of 114 applications were submitted for the competition this year, 43 of which were nominated for the second round.
Source: "Kurzemes Vārds", 24 October 2012.
In 2009 "Lauma Fabrics" won 3rd place in the “Best Exporter” category among large and medium sized commercial companies.
This year "Lauma Fabrics" has applied for two categories: “Best Exporter” and “Import Substitute Product”, where the company introduces moulded cups for brassieres that are manufactured at the company.
Editorial: On the last day of the 6th business meeting “Lingerie and Tights” («Белье & колготки»), in Logoisk, the audience became acquainted with two wonderful people and true professionals of their craft. Violeta Pavlenko is sales manager at Lauma Fabrics and is most actively involved in client communication. Meanwhile Hicham El Attaoui has introduced a new line of business activity at the factory and, having exchanged scorching African crescentic dunes for cool Baltic dunes, has decided to bring his skills to Latvia. While compiling the agenda for the business meeting, we deliberately invited representatives of a company that is not directly linked with the lingerie retail sector. However, we believe that “immersion into the profession” is unconceivable without getting acquainted with all phases of lingerie manufacture; furthermore, such new line of activity as the moulding of brassiere cups is the least familiar operation even for sector experts. And we happily admit that it was not a mistake - the presentation by Violeta and Hicham aroused keen interest. Retailers are increasing confronted with moulded products from various manufacturers, while information about how they differ from each other, how to recognize possible hidden defects, and what companies can be trusted is for the most part unavailable. Unfortunately the pages of a magazine cannot serve to deliver what needs to be seen and touched. The general information presented here is required for retailers in order to enable them to be certain they are dealing with a high quality product that is worth speaking about when they see a familiar label. However, it will prove most valuable for those lingerie manufacturers who strive to follow global trends, which, albeit with some delay, will eventually reach Russia.
An analysis of the women’s lingerie market shows that approximately 50% of the United Kingdom market, 60% of the France market, and 80% of the United States market comprises lingerie produced from moulded materials. About 60% of overall brassier sales in Europe are in this product category, while sales in Russia amount to less than 5%. Despite the fact that the largest contemporary manufacturers of moulded products are in Asia, Europeans were the first and most significant developers and promoters of such products. The first moulded textile industry products appeared in the early 1990s, while moulded polyurethane foam brassiere cups appeared in approximately 2002.
The process under question includes the combined influence of temperature, time, and pressure on the material in order to accomplish the desired shape and depth. The physical and emotional comfort provided to women from moulded brassieres ideally fitting their bodies, as well as the absence of seams and “invisibility” under close fitting clothes, must be cited among the advantages of moulded brassieres. Women who wear moulded lingerie have the additional opportunity of accentuating their body shape and body lines, for instance by using gel-filled brassieres, or using push-up styles. SIA Lauma Fabrics from Liepaja is one of the leading European manufacturers of lace, as well as flexible and non-flexible knitwear and ribbon. Within this activity the Lauma Moulding Services (LMS) moulding department was established in 2009, which is currently becoming the largest supplier of moulded materials and cups for lingerie manufacturers. The first eight moulding units were purchased in northern Africa then and two experienced experts, – Martin Naylor and Hicham El Attaoui, with over 20 years of experience in the manufacturing of moulded textiles, as well as practical experience in Africa, China and the United Kingdom, joined the company. The experts of the new subdivision, whose work experience was accumulated over many years of successful cooperation and the implementation of joint projects, together with the representatives of well-known brands and clothing manufacturers, can offer the development of exclusive collections to their clients. This in turn will increase the prestige of their trademarks, and strengthen their market positions.
Individual work is performed with each client. A client can choose moulded cups from the LMS collection, as well as develop their own exclusive product with the assistance of factory experts. LMS currently offers more than one hundred types of finished textile and polyurethane foam cups to its clients. The standard products are available in the size range from 65B to 125B. The “soft” textile cups are used in classic, functional, sports, fashion and medical products, as well as during the production of lingerie for breastfeeding mothers. Polyurethane foam cups are also rather diverse, including balconette, demi, push-up, etc.
When placing an order for “soft” textile cups, a client primarily indicates the desired shape, size, depth, diameter and fabric. Then they receive several pairs of moulded (uncut) cups from the factory, and plastic forms for the development of the design and model. The client works on the design, draws the template on the plastic shape, and sends it back to the factory. All further samples are sent in cut form, according to the approved templates. Each model developed by the client is exclusively their own product.
High quality, durability, competitive prices in comparison with other manufacturers, as well as a wide range of comfortable, modern and functional fabrics, which are produced by Lauma Fabrics within the framework of its main business activity, is another of the advantages of the cups manufactured by LMS. Moulding of a client’s own material is also common. The technologies that are used during the manufacturing process give LMS products special resistance to yellow discolouration and shrinking, as well as ensuring high precision of cup moulding with minimum tolerances. One of the most important factors in creating client relations is confidence, which, according to LMS personnel, means the provision of safe and tested products to clients. For instance, our experts definitely know what materials must be used in gel filled cups, as the reports of countless cases where consumers have suffered due to the contents of such products are well known by industry experts. The exact textile materials to be used, where they can be purchased, what types of accessory materials are used in the manufacturing – these aspects are always specified at LMS.
Furthermore, in response to a client’s request we can offer the service of sewing brassiere cups under the supervision of professional designers and technologists. As an extra customer service “soft” moulded cups are sewn to the polyurethane foam pads, in accordance with the established and agreed quality standard. Clients therefore receive brassiere cups that are ready for use in finished sewn products. Thus, the process of product manufacture becomes less time consuming and more efficient, as the number of seams and production time is reduced. It must also be mentioned that the integrity of the model and consistency of the design, which cannot always be achieved by a cut and sew, is another advantage. The manufacturing technology of moulded products may appear to provide only minor advantages. However, in the case of a large volume of output amounting to millions of products, such economy eventually produces huge economic benefits for manufacturers.
Lauma Fabrics maintains its own pricing policy, which essentially provides for the application of the offered price across the entire size range, while other manufacturers usually offer low prices for simple, basic sizes, and considerably higher prices for larger size cups. The current discount system depends on order volume, with no limits on minimum batch size. Regular LMS clients include renowned manufacturers from Belarus, Russia, various European Union countries, and the Baltic States.
Source: “Lingerie and Tights” («Белье & колготки»), No. 35/2012
Textile material manufacturer SIA „Lauma Fabrics”. on 15 August signed a credit agreement with JSC Citadele banka. It provides that Citadele will loan more than 6 million lats (8.55 million euros) to SIA „Lauma Fabrics” for the development of the plant. The company has not undertaken additional commitments, but thanks to the support of Citadele, SIA „Lauma Fabrics” will be able to invest more in production.
“We are pleased about the confidence that the management of Citadele expressed in our company. We have not undertaken additional commitments, but the new loan repayment provisions will enable us to repay it over a longer period and to invest more in production, the major project of which over the next few years will be the Finishing workshop project. The inception of cooperation with Citadele is also an important step in the implementation of this project,” states Edijs Egliņš, General Director of SIA "Lauma Fabrics".
“Our bank is open to cooperation with companies that focus on the development of production and innovation. We are pleased that, thanks to the financing of the bank, the SIA „Lauma Fabrics” plant will successfully evolve into the future,” says Agnese Paegle, Enterprise Crediting Direction Manager at Citadele. “I hope that this example will encourage many Latvian entrepreneurs to gear up for the development of manufacturing projects for export-oriented goods.”
She points out that, “In Kurzeme there are a number of major companies in the region's economy, which export most of production. SIA "Lauma Fabrics" is one such important company in the Latvian economy that is constantly thinking about development, and is a good example to others, since at a time when exports in Europe are slowing,SIA „Lauma Fabrics” plans to increase export volumes.”
“With the funding of the European Union and Citadele already in the near future, we will be able to purchase new equipment for the reconstruction of our production Finishing workshop, which we have already begun. We plan to finish the modernization project within three years,” says Edijs Egliņš, General Director of SIA „Lauma Fabrics”. “As a result of the reconstruction project we will increase plant capacity in Liepaja and for the company – profitability, therefore we will increase export volumes and consider new export options for both Western and Eastern market customers.”
As reported, SIA „Lauma Fabrics” in July 2012 received 30% co-financing from the European Regional Development Fund for the reconstruction project of the Finishing workshop, which is worth 4.9 million lats, and the implementation of which is planned for three years after signing the contract with the Latvian Investment and Development Agency.
In 2011 SIA "Lauma Fabrics". had 22.1 million lats turnover, and ended the year with nearly 2 million lats profit. This year it plans turnover of 23.3 million lats. The company currently employs 536 employees.
Citadele is a local Latvian bank with banking, financial and capital management services. The Citadele Group is represented both on the local/domestic Latvian market as well as in ten other countries. Citadele is the only partner of American Express in Latvia and Lithuania that is entitled to issue American Express credit cards. In the Baltic Institute of Corporate Governance research “Governance of State-owned Enterprises in the Baltics”, Citadele received the highest rating and is recognized as the best governed state-owned enterprise in the Baltics. The vision of Citadele is to become the most valuable local financial group in the Baltic countries. The owner of 75% minus one share of Citadele is the SJC Latvian Privatisation Agency, whilst 25% and one share belongs to the European Reconstruction and Development Bank.
Changes in the Board structure of Latvian textile materials manufacturer SIA “Lauma Fabrics” were registered on 28 August - Olafs Švanks left the position of Board Member, being replaced by Estonian citizen Indrek Rahumaa.
Indrek Rahumaa was Chairman of the Board of management of SIA Lauma Fabrics from October 2005 until May 2007, and from that time until November 2010 he was Chairman of the company’s supervisory council.
Meanwhile Olafs Švanks had been on the Board of SIA “Lauma Fabrics” since mid-November 2010.
The Chairman of the Board, UK citizen Nigel Page, as well as Board Member Edijs Egliņš will continue their work on the Board.
“Olafs Švanks performed the duties of Board Member of the company at the request of the previous fund provider, Nordea bank. The changes in the Board structure are principally a consequence of the conclusion of a loan agreement with AS Citadele Banka, which has provided for the granting of more than LVL 6 million (EUR 8.55 million) for the development of the manufacturing process at SIA "Lauma Fabrics". Thanks to Citadele’s support, our company will be able to make much needed investments into our manufacturing processes and enable us to completely modernize our dye house over the coming 3 years," Nigel Page, the Board Chairman of SIA "Lauma Fabrics" indicated.
SIA "Lauma Fabrics", which was registered in 2005, is the leading producer of textile materials for lingerie in Eastern Europe. The equity capital of the company is LVL 7,087,000. In 2011 the company’s turnover was 22.1 million lats, and the company closed the year with almost 2 million lats profit. It is planned to reach a turnover of LVL 23.3 million this year. The company currently has 536 employees.
Starting from today till August 13 employees of the enterprise SIA „Lauma Fabrics”. have left for their collective vacation, said SIA „Lauma Fabrics”Director General Edijs Eglins (Edijs Egliņš).
“It occurs every year and it is a planned event. The enterprise has large fixed expenses, which do not depend on production load – even if only part of employees is employed, for example conditioning would have to be operated at full blast. Therefore for many years running employees of the enterprise leave for collective vacation – three weeks in summer and one week in winter,” explained Egliņš, reports LETA.
He added that not all employees have left for their vacation, because in the period when no production is going on, technical maintenance of equipment and repairing works are performed, which cannot be carried out when equipment is operating. “Production has been manufactured ahead, all our clients are aware of the working conditions of the enterprise, therefore there are no problems with delivery or fulfilment of contracts,” said Egliņš.
This year turnover of SIA „Lauma Fabrics” in the first five months has increased by 9% in comparison with the first five months of 2011. Turnover of SIA „Lauma Fabrics” in 2011 reached 22, 1 million lats and the enterprise has acquired the profit of two million lats. This year the enterprise plans to reach the turnover of 23, 3 million lats. This year were additionally employed 36 employees and at present the enterprise in total employs 546 employees, informed Egliņš.
After two year interval last year SIA „Lauma Fabrics” resumed to actively invest into modernization of the enterprise. In year 2011 in modernization and repairing works of the enterprise were invested 0, 5 million lats, this year it is planned to invest 1, 5 million lats.
This year two knitting machines will be purchased, the value of each is 140 000 euro (98 000 lats), and reconstruction of dyeing workshop will start, its realisation is planned for the period of three years. The total costs of the project reach seven million euros (4, 9 million lats) and this project was submitted by the enterprise for European Funds co-financing, it hopes to receive support in the amount of 30%.
This year on April 2 SIA “Lauma Fabrics”. submitted to Investment and Development Agency of Latvia (LIAA) a project application for receiving co-financing of European Regional Development Fund within the framework of programme “Entrepreneurship and Innovations” and today, on July 3, has received resolution on approval of project application.
“We are satisfied with the positive reply and during the next weeks we will conclude an Agreement with LIAA for realisation of project of Finishing Shop reconstruction with co-financing of EU funds. We have already started to invest gradually in modernization of Finishing Shop, and implementation of this project will allow us to work more effectively and more operatively”, stated Edijs Egliņš, Director General of SIA „Lauma Fabrics”.
Within the framework of the project, during the next few months agreements will be concluded for more than 2,6 million lats (3,75 million euro) for purchase of fabric dyeing and washing equipment, water softening and sewage purifying equipment and fabric rolls packing equipment. Additionally it is planned to purchase also oil cleaning facility, new dyeing equipment of various sizes for knitting and lace, dyeing equipment for ribbons, automatized chemical station, as well as laboratory equipment. Simultaneously with the process of equipment purchase and modernisation of facilities, vast reconstruction works will take place in the Finishing Shop.
Total expenses of Finishing Shop reconstruction project are 4, 9 million lats (7 million euro), out of which 30% or 1, 47 million lats (2, 1 million euro) is the co-financing of European Regional Development Fund. Realisation of the project is planned during a three year period after the agreement with LIAA has been signed.
The turnover of SIA “Lauma Fabrics” in the first five months of the year has increased by 9% year-on-year from the first five months of 2011. The turnover of SIA “Lauma Fabrics” reached LVL 22.1 million, and its profit was almost LVL 2 million in 2011. The company plans to reach a turnover of LVL 23.3 million in 2012. Since the beginning of this year, 36 employees were additionally recruited by the company, and currently the total company workforce is 546, Edijs Egliņš, the General Director of SIA “Lauma Fabrics” says.
Orders have exceeded pre-crisis volumes, and most of the manufacturing devices are operating 24/7. Such mode of operation is planned until the collective vacation of the company, which is scheduled for 23 July until 13 August this year," Mr. Egliņš says.
Growth of sales volumes has been observed in all principal exports markets of the company - Belarus, Russia, Ukraine, Poland and Lithuania. Along with the increasing sales volumes, 36 employees were additionally recruited by the company this year, principally for work on the manufacturing floor - controllers, graders, weaving and knitting operators, thredders, power truck operators, mechanics, repair mechanics and other professionals. In order to attract new professionals, the company started cooperation with Liepāja State Technical College. Several final year students - electricians, professionals in mechatronics and other professionals - have been admitted for practice at the company from the college. "If the trainees have a good work record, possibly some will receive an offer to stay in our company," Mr. Egliņš indicates.
The company’s products have already been presented at international trade fairs in Paris, Moscow and Kiev this year. Active preparations for annual client conference are currently under way. The conference will be held on 20 June 2012 in Jūrmala, with the participation of all major clients of SIA “Lauma Fabrics”. Furthermore, preparations for the international Interfiliere trade fair, which will be held from 6 till 10 June in Paris, are underway.
SIA “Lauma Fabrics” restarted active investment in the upgrading of the company last year after a two-year break, which was due to the crisis. LVL 0.5 million was invested in the upgrading of the company’s equipment and renovation work, while an investment of LVL 1.5 million is planned this year. Two new knitting machines, each costing EUR 140,000, will be purchased this year, and reconstruction of the dyeing workshop will commence. The reconstruction is scheduled to last three years. The total costs of the project are EUR 7 million, and the company has applied for co-funding from European Funds, hoping to receive support of 30%. "All the planned repairs and upgrade activities were impossible during the crisis, therefore this year and in coming years the work that has been postponed must be implemented," Mr. Egliņš explains.
SIA “Lauma Fabrics” has successfully lived through crises, develops on an on-going basis and in the future hopes to create an industrial park of the sector.
Joint venture SIA “Emme Latvia”, which was established at the end of 2011 by SIA “Lauma Fabrics” and Italian entrepreneurs, located under one roof with “Lauma Fabrics”, and which employs 24 employees, during the four months since establishing has proved its existence and continues to develop, the portal found out at the enterprise.
As General Director of SIA „Lauma Fabrics” Edijs Eglins (Edijs Egliņš) said, after SIA "Emme Latvia" started operating, one of the best-known representatives of textile industry of Italy has showed its interest since purchase of embroidery in Italy grows more and more expensive for manufacturers. “In Latvia still costs are lower; therefore the product price is lower.”
Eglins (Egliņš) informs that he sees a possibility to establish an industrial park of textile industry at the territory of SIA „Lauma Fabrics”. The enterprise itself uses only about 70% of manufacturing area owned by it and, quite possible, in the future less area will be needed since as Eglins said the new generation machines used at the enterprise become more compact in their size. Edijs Eglins (Edijs Egliņš): “We have at our disposal the largest building in the Baltic States, its dimensions are 510 m x 220 m, so it is more than one hundred thousand square metres under roof, it is equal to 12 football fields!”
Eglins (Egliņš) is also of opinion, that SIA “Emme Latvia” will not remain the only joint venture established by “Lauma Fabrics” – the next could be connected with manufacturing of printed fabric. “We produce coloured fabrics, but at present we cannot achieve the effect of three, four, five colours.” Equipment, the price of which is from 100 up to 300 thousand euro, can be bought, considers Eglins (Egliņš), but knowledge – cannot. Therefore it would be more effective to establish a joint venture. SIA “Lauma Fabrics” itself thinks about development as well. As it is already known that at the beginning of April the enterprise has submitted to Latvian Investment and Development Agency (LIDA) a project application worth seven million euro, within the framework of which the reconstruction of painting and finishing shops is planned. At present the enterprise looks forward for the positive reply from LIDA about approval of the project. “Reconstruction will allow consuming 20 – 25% less water, and consequently power, there will be less sewerage. There will be not only economy of resources, but also higher quality, we plan that 97% of our products will comply with the 1st sort (at present 94 – 95%). If at present the paints are mixed manually by six people, after reconstruction robots will perform it under control of employees. If nowadays we can dye only either 300 m or 1000 m of fabric, after reconstruction – any amount will be possible.”
Author: Sarmite Pujena (Sarmīte Pujēna)
Photo: Aigars Prusis (Aigars Prūsis)
Today a number of educators of industrial schools of textile industry of Latvia familiarised themselves with the textile manufacturing enterprise SIA “Lauma Fabrics”.
As Ligita Reimane, methodologist of Liepaja State Technical College, informed the portal, educators of all six industrial schools of textile industry of Latvia from Liepaja, Riga, Ogre, Jelgava and Daugavpils participated in a three-day seminar in Liepaja, which was organised by Liepaja State Technical College.
Here educators familiarised themselves both with manufacturing and technological process of enterprises SIA “Lauma Fabrics” and SIA “Lauma Lingerie”, and with the newest materials and fashion trends in manufacturing of textile materials and lingerie, as well as with the study process in Liepaja State Technical College.
Today educators of industrial schools had a meeting with General Director of SIA „Lauma Fabrics” Edijs Eglins (Edijs Egliņš) and visited production units of the enterprise. SIA “Lauma Fabrics” is one of the leading European manufacturers of lace, elastic fabrics and ribbons, which offers at the market a vast range of elastic and non-elastic and embroidered lace, various elastic and non-elastic knitted fabrics, as well as medical products: waste-bands and bandages. Recently the enterprise has supplemented its manufacturing with a new branch – thermal moulding of textile materials.
It is its versatility and highly experienced employees that allowed the enterprise to live through the crisis, underlined Edijs Eglins (Edijs Egliņš).
General Director also draw the attention of educators of industrial schools to the fact, that in the nearest five – seven years the enterprise will need about 15 – 20 young, well-educated employees.
Author: Sarmite Pujena (Sarmīte Pujēna)
Photo: Aigars Prusis (Aigars Prūsis)
SIA "Lauma Fabrics" Medical products sales department took part in the International Trade Fair „Zdravoohranenije - KIHE 2012” from 15 to 18 May, 2012, in Almati, Kazakhstan.
The event this year was held 19. time, and today it is considered as the largest medical forum in Central Asia. The exhibition was attended by more than 200 companies from 22 countries. Participation in exhibition was made in cooperation with the Latvian Investment and Development Agency (LIAA).
Mr. Edijs Egliņš, the General Director of the textile producing company SIA Lauma Fabrics, informs that on 2 April 2012 the company has submitted to the Latvian Investment and Development Agency (LIAA) an application for aid within EU Structural Funds to implement the reconstruction project of the textile finishing shop
In response to the aid scheme for high added value products, which LIAA launched last year, on 2 April the management of SIA „Lauma Fabrics” has submitted to LIAA the reconstruction project of finishing shop. The project value amounts to EUR 7 million.
Mr. Egliņš explains: “We intend to purchase modern and efficient dyeing machines, washing equipment, automatic dyestuff/chemical control system, as well as several machines for our lab. We have inserted in our program also the modernization of our water prepare system, which is physically worn out. The new machines will ensure high quality of our products and increase the energy efficiency. The reconstruction of our finishing shop is very important to strengthen our competitiveness in the future as the request for variety of colours and the energy prices continue to grow.”
The funding, which the project would receive from EU Structural Funds, would represent 30 % of the total project cost. The project should be implemented within 3 years. LIAA will notify on their decision concerning granting of aid within three months.
The company SIA „Lauma Fabrics” was founded on 21 October 2005. The company employs 511 members of staff now. In 2011 the annual turnover reached LVL 22,1 million. SIA Lauma Fabrics is producing textile materials, i.e., elastic and rigid fabrics, laces, ribbons, moulded bra cups, as well as some medical products – belts and bandages. The company offers also management services in the field of lingerie production.
In 2011 SIA „Lauma Fabrics” reached a turnover of 22,1 million lats, being by 15% more than last year. This year SIA „Lauma Fabrics” plans to reach a turnover of 23,3 million lats.
“In general, we positively evaluate the past year, its results comply with the planned budget. In order to achieve our targets, we have not only increased a turnover in the current and new markets, but also implemented some optimization and energy efficiency events. We have managed to produce and sell more products, consuming much less energy resources than in the past year, resulting in reaching our profit targets and resuming investments into the company. Last year investments into the company equalled to 0,5 million lats, and this year we plan to invest 1,1 million lats. For the company to continue developing in the following years, there should be invested at least 1,5 million lats into equipment every year.” E. Egliņš said.
One of the key priorities of the company is implementation of the project for modernizing the trimming sector, which was approved by Latvian Investment and Development Agency (LIAA) in 2009, however the company failed to carry it out due to the crisis. Lauma Fabrics is presently preparing the new trimming sector reconstruction project for 6 million EUR to be submitted till April 2, 2012. It is planned to be implemented within three years after signing the contract. The European support for the project with high added value will be 35%.
"This project is very important for Lauma Fabrics to qualitatively colour with the increased number of colours, consuming less resources.” E. Egliņš explained.
Presently SIA „Lauma Fabrics” produces elastic and non-elastic knitted items, laces, ribbons, moulded underwear cups, medical items – bandages and belts, and organizes production of the western underwear brand products in Latvia. About 80% of products is exported, with the largest export markets being in the CIS, and about 10% is exported to the Western Europe.
„SIA "Lauma Fabrics" has presently 505 employees. Some new specialists are undergoing training for being competent to replace those who will retire on pension. Since there are no training courses for the specialists for our specific industry in Latvia, we have to train them by own efforts. We cannot admit that with our employees retiring on pension, the company will lose its 40-year experience. In the following years 12-15 employees will retire every year,” E. Egliņš told.
Joint venture SIA Emme Latvia established by SIA „Lauma Fabrics” and Italian entrepreneurs in late 2011, which produces embroidered laces, operates independently, and in January this year it represented its products at the International Exhibition Interfiliere Paris 2012 in France. Presently the new company SIA Emme Latvia employs 24 employees, and carries out both production processes and training of personnel in how to handle its new embroidery equipment, which was delivered from Italy at the end of last year.
SIA "Lauma Fabrics" participated in the exhibition Healthy Lifestyle 2011, representing its medical products there. The exhibition was organized within the framework of the forum Health Protection Week in Russia, from December 5 – 9, in Moscow, Russia, at the Central Exhibition Centre Expocentre, booth Forum, Hall FD 142.
Along with SIA "Lauma Fabrics", about 200 companies from various countries worldwide, including 160 representatives from Russia, participated in the exhibition.
The participation was supported by Latvian Investment and Development Agency (LIAA).
SIA "Lauma Fabrics" jointly with the leading Italian embroidery manufacturers has established a joint venture – SIA "Emme Latvia", Edijs Eglins, General Director at SIA "Lauma Fabrics" informed. The new joint venture was registered in the Register of Enterprises of the Republic of Latvia on the 2nd of November, 2011. SIA "Emme Latvia" will be located in the territory of SIA "Lauma Fabrics", in Liepaja, and will produce embroidered laces for consumers in both eastern and western markets.
Italian partners have been manufacturing their products only in Italy before, however, due to the increased production costs, it has been decided to partially move their production facilities to the country with lower operational expenses. After negotiations lasting several months, the SIA "Lauma Fabrics" administration managed to convince Italian partners that it will be reasonable to create the factory in Liepaja, Latvia.
“SIA "Lauma Fabrics" employees have been in Italy for several weeks. They dismantle equipment there in order to move it to Liepaja in the next few weeks. In general, till the end of this year, it is planned to transport to Liepaja more than ten containers with various equipment. New devices will make it possible to produce modern garments in Liepaja. SIA "Lauma Fabrics" has never had such up-to-date sewing facilities before,” Edijs Eglins, General Director at SIA "Lauma Fabrics" told.
The new joint venture SIA Emme Latvia will lease premises from SIA "Lauma Fabrics", and will use accessory materials and finishing services of the company. However, it will be a duty of Italians to develop design for they have gained vast experience in that sphere.
"SIA "Emme Latvia" activities in Liepaja will be beneficial for both SIA "Lauma Fabrics" and the city in general, since there will be created new jobs. SIA "Emme Latvia" plans to produce more than one million meters of embroidered laces each year, employing about thirty employees,” E. Eglins explained.
On the 7th of November this year four more employees of SIA "Lauma Fabrics" will go from Liepaja to Italy in order to take a several-week training course in operating new equipment. It is expected to start using first devices from Italy as early as in January 2012.
“Italian production facilities moved to Liepaja is a result of efficient work of SIA "Lauma Fabrics", and it greatly coincides with the SIA "Lauma Fabrics" business strategy – to create a textile park in Liepaja. Presently SIA "Lauma Fabrics" continues negotiations with several more textile manufacturers in Europe regarding the possibility of moving their factories to Liepaja”, E. Eglins stated.
SIA "Lauma Fabrics", with its medical products stand, participated in the jubilee, 20th International Specialized Exhibition Public Health 2011, which was held from 11-14 October in Ukraine, Kiev, at the International Exhibition Centre, stand L22.
Along with SIA "Lauma Fabrics", about 250 more companies from Ukraine and other countries worldwide took part in the exhibition. Participation in the exhibition was supported by Latvian Investment and Development Agency.
The SIA "Lauma Fabrics" Sales and Marketing Department will be headed by Jūlija Aļijeva in future. Beginning from the 10th August 2011 Jūlija Aļijeva, who was a trading specialist at the Sales and Marketing Department from December 2006, has taken over management of the SIA "Lauma Fabrics" Sales and Marketing Department.
In January 2003 Jūlija Aļijeva started working for AS Lauma as an economist. In January 2006, she continued performing her official duties at SIA "Lauma Fabrics", and in December 2006 she was appointed as a trading specialist for the Sales and Marketing Department.
Former Head of the SIA "Lauma Fabrics" Sales and Marketing Department Edijs Egliņš has been performing his duties as General Director and Member of the Board of SIA "Lauma Fabrics" since the 1st July 2011.
SUMMER HOLIDAYS 2011
As every year, SIA "Lauma Fabrics" will be taking a summer holiday!
We will close on: Friday, 8th July, 2011 at 14:30pm
We will re-open on: Monday, 1st August, 2011 at 8:00am
We wish you a great holiday and a sunshine-filled summer.
SIA "Lauma Fabrics" Team
Latvian Guarantee Agency has entered into the 81 000 EUR (56 700 LVL) export guarantee agreement with SIA Lauma Fabrics, a textile manufacturer, for exports to Russia, the Guarantee Agency informed.
More than 80% of the SIA "Lauma Fabrics" products are exported, and export guarantees will help strengthen the company’s position in the CIS market, being one of its priority markets.
According to Edijs Egliņš, General Director at SIA "Lauma Fabrics", cooperation with the Guarantee Agency makes it possible to export goods with substantially lower buyers’ payment capacity risk.
At the same time, Ivars Golsts, Director of the Guarantee Agency, stresses that SIA "Lauma Fabrics" is a great example of production projects in Latvian regions and a valuable employer in Liepaja with more than 500 employees.
In granting the export loan guarantee, the Guarantee Agency undertakes to recompense the exporter (or bank or factoring company financing the exporter) for losses, if any of commercial or political risks occur, and a foreign buyer fails to make a deferred payment for the supplied goods and / or services on the deferred payment due date as set out in export agreement. Guarantees can cover up to 90% of the deferred payment amount, with the maximum limit of guarantee for one debtor being to one million EUR (700 000 LVL). Guarantees cover both commercial and political risks the Latvian exporter could face.
The export loan guarantees have been used in Latvia by several dozens of exporting companies, for example, Knauf, SAF Tehnika, Bolderaja Ltd., Jeld - Wen Latvija, Attirance and others. The purpose of guarantee is to promote exports to the countries of primary importance in the general export structure of Latvia or with high potential, however, at the same time involving high purchase and political risks. 42% of the granted guarantee limit is for transactions with Russia, 12% - with Byelorussia, 13% - with Nigeria, 10% - with Kazakhstan, and other guarantee-based transactions refer to smaller Latvian export markets. By the end of the first quarter this year deliveries of Latvian exporters with the export guarantee coverage have reached 14,63 million lats.
According to the decision of the board of SIA "Lauma Fabrics" of 29th June Edijs Egliņš became the general director of the company. He starts his duties as the general director on 1st July.
Edijs Egliņš has been working for the company for ten years. He joined AS Lauma in 2001 by working with the Sales and Marketing department, and in 2005 became the manager of the Sales and Marketing department of SIA "Lauma Fabrics". In addition to the position of the department manager Edijs Egliņš served a member of company’s board since 2007.
“On the basis of my experience I as the general director will continue active development of the company’s basic business, production of textile materials,” briefly informs Mr. Egliņš.
After 2 years pause the company has restarted investments to modernize the equipment, and is going to do so also in the future as the modernization forms the base for development. The company has already ordered ribbon-weaving looms in amount of 120 th. lats. The looms will be delivered in August, and this investment will allow introduction of new designs and widening the assortment.
SIA "Lauma Fabrics" sales plan for first half-year has been implemented by reaching 11.7 million lats turnover, thus exceeding by 25 % the figures of the same period of previous year. The company has managed to achieve this significant increase by rational planning of resources and only a slight increase of the energy consumption.
“The company’s business stays within the budget limits, and this year we plan to achieve over Ls 22 million net turnover,” tells Mr. Egliņš, the general director of SIA "Lauma Fabrics".
Since the beginning of this year the number of employees of SIA "Lauma Fabrics" has increased by 25 persons, and at the moment the company has 521 persons on staff.
From 11th July till 31st July all employees of SIA "Lauma Fabrics" have paid collective vacation.
On the 2nd June 2011, SIA "Lauma Fabrics" organized a regular customers conference. It was held at Tallink Hotel, in Riga.
This year more than 120 representatives from 44 companies participated in the customers’ conference - New Rosme (Latvia), Rocle by Isabella (France), Lauma Lingerie (Latvia), Ritex (Italy), Tonus Elast (Latvia), Arta-F (Latvia), V.O.V.A (Latvia), Stefi-L (Latvia), Lokis (Latvia), Albina L (Latvia), Siate (Latvia), Regina (Latvia), Glora (Latvia), Laguna (Latvia), Novella (Latvia), Simona M (Latvia), Nikol Djumon (Latvia), A.Kudrešovo firma (Lithuania), Sermija (Lithuania), Milavitsa (Byelorussia), Vernib (Byelorussia), AVECAT (Byelorussia), Imelda (Byelorussia), Medeja Stil (Byelorussia), Independent (Byelorussia), Materiali dlya korsetnih izdeliy (Russia), Cherjomushki (Russia), Tribuna (Russia), Novoe Vremya (Russia), Leidi Luks (Russia), Dikaja Orhideja (Russia), Kolett (Russia), Kreit (Russia), Aist (Russia), Mon (Russia), Valerija (Russia), Viktorija (Russia), Elita (Ukraine), Zhasmin (Ukraine), Tatjana Menenko (Ukraine), Janser (Ukraine), Siluet (Ukraine), Beljetazh (Ukraine), Aljur (Ukraine).
Nigel Page, Chairman of the Board of SIA "Lauma Fabrics", opened the conference by his presentation of the latest tendencies in underwear products on a worldwide scale. The conference was continued by Edijs Egliņš, Head of the Sales and Marketing Department, who informed of the current situation in the company and its sales results.
Specialists of the Development Department provided the conference participants with a review into the latest range of products - Jeļena Fiļipova, Senior Technologist, showed the newest elastic and non-elastic knitted items, Dzintra Usika, Senior Design Specialist, presented the ribbon collection, and Oksana Korkazēviča, Technologist at the Development Department, informed of the latest products in the lace collection. While Antra Trumpeniece, Acting Senior Design Specialist, showed the newest tendencies in the embroidery collection and underwear design for 2012 – 2013.
Violeta Pavļenko, Sales Specialist at the Molding Department, informed of the novelties in the molded scoops collection and showed the new molded scoops collection.
Evelyne Favier, Sales Specialist at Rocle by Isabelle, a cooperation partner of SIA "Lauma Fabrics", presented printed fabrics based on the SIA Lauma Fabrics materials.
Anatolijs Andrejevs, Director of Arta-F, informed the guests about the latest products in the corset accessories.
The conference was completed by the presentation arranged by the Ritex/EMME representatives, after which the guests had an opportunity to enjoy the Old Riga and the party in the restaurant at Tallink Hotel.
The Medical products sales department of SIA "Lauma Fabrics" took part in the International Trade Fair Zdravoohranenije – KIHE 2011 i, which took place in Kazakhstan, Almaty, from 11 to 13 May 2011.
The medical products were demonstrated in the exhibition complex Atakent, pavilion 11, stand No. 144.
This trade fair is the largest in Central Asia, and over 150 companies from different countries took place in it.
The project has been implemented in cooperation with the Investment and Development Agency of Latvia (LIAA).
SIA "Lauma Fabrics" presented its medical products at the 18th International Specialized Trade Fair Zdravoohranenije Belarusi 2011 that took place in Minsk, Belarus, from March 29 till April 1.
About 400 companies from 19 countries participated in the trade fair along with SIA "Lauma Fabrics".
The participation in the fair was supported by the Investment and Development Agency of Latvia (LIAA).
Participation in XXXVI Trade Show TEXTILLEGPROM in Moscow (pavilion No. 75, hall "A", stand No. from 15 till 18 February 2011.
On 22 October 2010 SIA "Lauma Fabrics" and Latvian Investment and Development Agency have concluded Agreement No. L-ĀTA-10-0411 ((project No. ĀTA/188.8.131.52.1/10/17/006) on participation in trade fairs from September 2010 till February 2011, which is co-financed by the European Regional Development Fund.
From 6 till 9 December the sales department of medical products of SIA "Lauma Fabrics" took part at XVII specialized trade fair APTEKA 2010 in the central exhibition complex Expocenter in Moscow, pavilion No 3, stand No. F-301. Over 200 companies from 16 countries participated in the fair. The participation was organized in the framework of the cooperation with the Latvian Investment and Development Agency.
On 15 November following changes in the Board of the textile producing company SIA "Lauma Fabrics" have been entered into the Commercial Register of the Republic of Latvia.
Mr. Nigel Page, the Board Chairman, and Mr. Edijs Egliņš, the Board Member, both having extensive experience in textiles and the existing businesses of SIA "Lauma Fabrics" and "Desseilles Fabrics", will continue their activities with the Board. To assist in the provision of new sources of finance it has been decided to bring in an independent finance expert in the person of Olafs Švanks, who has a breadth of international experience in business finance.
The board changes are connected with the intention of the management group to refurbish the dyehouse in Liepaja. Consequently, it has been decided to streamline the internal board structure, removing completely the Supervisory Board and reducing the Management Board to a minimum. The new structure allows the board to communicate directly with the company owners and represent the business more easily when raising additional finance. As it has been already announced in media, the expected investments into the dyehouse reconstruction project exceed EUR 6 mio and will be supported by EU funds.
The previous board members – Mrs. Tatjana Tužilkina, the Finance Director of SIA "Lauma Fabrics", and Mrs. Natālija Pikuļeva, the Production Department Manager - will remain with the business in their posts.
Participation in the international Trade fair Interfilière Evolution Days in Paris (pavilion No. 3.2, stand No. C67/D72) from 4 till 6 September 2010 and XXXV international trade fair "TEXTILLEGPROM" in Moscow (pavilion No. 75, hall "A", stand No. E-2) from 21 till 24 September 2010.
On 22 October 2010 SIA "Lauma Fabrics" and Latvian Investment and Development Agency have concluded Agreement No. L-ĀTA-10-0411 (project No. ĀTA/184.108.40.206.1/10/17/006) on the participation in trade fairs from September 2010 till February 2011 that is co-financed by the European Regional Development Fund.
SIA "Lauma Fabrics", a textile production company situated in Liepaja, is now one of the leading European manufacturers of elastic and rigid laces, elastic and rigid fabrics, ribbons and embroideries. The company’s assortment also includes some products for medical use, e.g., elastic bandages and belts. SIA "Lauma Fabrics" supplies the manufacturers of women’s underwear who in turn convert the components into garments for sale under either their own or a retailers own label brand.
The export proportion of the company’s products amounts to 85%, 20% go to Latvian lingerie manufacturers. The key customer in foreign markets is the Belarusian company Milavitsa. However, the company is exporting its products to all European countries where lingerie producing facilities exists. The Sales and Marketing Department is looking for new partners both trough Internet and personal contacts. The latest products of SIA "Lauma Fabrics" are demonstrated in premier trade shows in France, Russia, Ukraine and other countries. Sales managers visit existing and potential key customers every semester to present the latest products. Conferences and seminars are also organized for the company’s partners on a regular basis.
In 2006 SIA "Lauma Fabrics" acquired a subsidiary, one of the world’s leading lace companies, Desseilles Fabrics in Calais, France. According to Mr. Nigel Page, SIA "Lauma Fabrics’" Board Chairman, this acquisition opened links and contacts to nearly every major women’s underwear brand in existence. In addition, several experts have joined the team, and the company has representatives’ network in Latvia, France, Italy, Spain, UK, USA, Hong Kong and China.
Laces are the products, which show the best export performance of the SIA "Lauma Fabrics" wide product range. For this reason several millions Euros are invested into machinery every year. Over 60 new lace designs are developed every year both by local and guest designers. The company benefits from its subsidiary in France where the in house lace designers are amongst the best lace designers in the world. Many Western European lace businesses have closed in the past 10 years with the industry drifting down to South East Asia. Consequently, owning one of the last true French lace manufacturers puts SIA "Lauma Fabrics" in a unique position. It is an advantage as the Asian tide is now turning thus forcing many Western lingerie producers to start searching for new production locations throughout Eastern Europe. The CIS market has made a significant recovery.
Mr. Nigel Page: “As the end market for many of our customers is Russia and its surrounding neighbours any changes in their import duties and commercial laws affects us. Although the complexity and delays that used to be common in selling in those markets has improved in the past couple of years, much more could still be done to make access easier.” Generally, the retail distribution chains are only really developed in the largest of Russian cities. Although it is improving, the rate of improvement will affect the growth of exports by SIA "Lauma Fabrics" and its direct customers to that market. Furthermore, for different reasons debt insurance companies are reluctant to insure credit risks in these territories. This therefore impacts the rate of growth as all new working capital for these regions must be internally generated or the burden passed on to our customers through payments in advance of deliveries.”
The brand name SIA "Lauma Fabrics" is well known in the CIS region by garment manufacturers but less so by the Western neighbours. To the Western European brands the image is one of lower sophistication than traditional Italian, French or German suppliers. SIA "Lauma Fabrics" is trying to break down these stereotypes. Mr. Nigel Page believes that the ability to show Latvian or European origin is very valuable. For example, in the USA it is becoming increasingly apparent that consumers are becoming vocal against “Made in China” products. Generally, there is a better image for women’s underwear designed and manufactured in Europe.
MORE RISK IN CIS
Aigars Balodis, the Board Chairman, Pure Food
Positively that SIA "Lauma Fabrics’" products are split in different groups and sold in different markets. It is also perfect that the company has managed to produce its goods with own brand name thus ensuring a higher degree of customers’ loyalty. A great challenge for the company would be own brand product sale in Old Europe where there is a lot of competitors, however, the purchasing power and demand for high quality products are also much higher. The company certainly is able to compete, perhaps, not in terms of prices but in terms of shorter lead times, the ability to produce small orders, the product quality and sophistication. The large proportion of sales in CIS-markets might be hazardous as these markets are unpredictable due to changes of internal laws and rules. From the political point of view a loud reminder of products’ Latvian origin to Russian and Belarusian consumers may turn out to be an obstacle and not an advantage. Currency fluctuations are also dangerous. The exchange rate of U.S. Dollar to Euro is a risk factor, which may turn the expected small profit into unexpected losses.
THEY HOLD ALL THE CARDS
Guntis Strazds, President of the Association of Light Industry Enterprises
Sure, the market is not always predictable, however I believe that SIA "Lauma Fabrics" has a huge export potential, as this is one of the few lingerie fabric producers still existing in Europe. Furthermore, with their subsidiary in France they hold all the cards now. I believe that company’s turnover will increase significantly also this year. SIA "Lauma Fabrics’" strategy is on the right track: an improvement of technologies and wide range of activities. From the very beginning the company – led by Mrs. Zigrida Rusina – keeps moving ahead and never stagnates. It would be hard to outrun China in terms of standard products, however, the company’s greatest advantages are flexibility and ability to react quickly to the market demand and meet clients’ requirements. SIA "Lauma Fabrics" is well aware of dress sense in every country, as it may be rather different.
ONE STEP AHEAD
Sanda Jaunzeme, Foreign Trade Advisor of the Latvian Chamber of Commerce and Industry
SIA "Lauma Fabrics" is not only looking for new partners, but also maintaining contacts with its existing partners and making investments into the technology end design development. Owing to the acquisition of a subsidiary in France as well as the failure to move the production to another country SIA "Lauma Fabrics" is now one step ahead of their potential competitors and is able to meet new challenges. The Latvian Chamber of Commerce and Industry together with ministries and the Riga City Council has started work on measures to strengthen economic relations with regions of Russia thus supporting the company’s export also to small Russian towns. As an example could be mentioned the trade mission to Nizhny Novgorod and Jekaterinburg in the framework of the joint project with the Riga City Council Rīgas marka.
RAISING THE VALUE
John Branch, Lecturer of Marketing and Strategy at the University of Michigan and the Stockholm School of Economics in Riga EMBA
In my opinion, the competition consists of two dimensions – the costs and the value. Companies should make continuous efforts to reduce their costs while increasing the value they offer. It is becoming increasingly difficult for the Central and Eastern European companies to compete in terms of prices. Companies like SIA "Lauma Fabrics" should therefore seek to compete in terms of value. Although the manufacturing costs are relatively low in Liepaja they will never be as low as the costs in Vietnam, Bangladesh or Africa. I like the company’s commitment to compete in terms of quality, and, even better, with their production lead time, geographical proximity, flexibility and ability to fulfil small orders, which is appreciated by European companies. The competency, which enables to offer a higher value, may be both developed in the company and bought, as it has been done by SIA "Lauma Fabrics", when the company acquired the French subsidiary. This is an excellent acquisition because also a certain part of the clients is gained. Not all companies have enough resources to make such a valuable purchase.
Lietišķā Diena, Dienas bizness_15.10.2010
Vēsma Lēvalde, Jana Gavare
Export potential / Ready to Wrap the World in Laces
Certificates of honour were conferred by the Ministry of Economics to the ten most successful exporters of Kurzeme region. Prizes were awarded also to four companies from Liepaja.
Mr. Artis Kampars, Minister of Economics, and Ms. Solvita Aboltina, Deputy Speaker of Saeima, visited Liepaja to award the winning companies. Winners were judged based on their export performance, expressed in monetary terms, in 2009. Last year the total export from Kurzeme region amounted to 449,7 million lats, in the country – to 3,57 billion lats.
The Minister of Economics invited the companies’ managers to an open discussion about their recipes to success and obstacles, which hinder the business development.
Mr. Valerijs Terentjevs, Executive Director of AS Liepajas Metalurgs, explained that their products are mainly exported to the Member States of EU, where the market is more active. Metal makers are trying to meet the requirements and maintain delivery discipline. As an example of innovation Mr. Terentjevs mentioned the new packing line in the rolling shop, where the new line replaces hard manual processes.
Mr. Edijs Eglins, Sales and Marketing Department Director of SIA Lauma Fabrics, in turn, admitted that the company pulls through crisis owing to its specialization, and their expectations are connected with the Eastern market. According to Mr. Eglins, an especially worrying factor is the continuous raise in fuel and electricity prices. Mr. Terentjevs agreed and asked: “Whom does the public service regulator serve? If it is the public the regulator must explain the price mechanism in a clear language.”
Ms. Solvita Udre, Vice-president of Talsu Regional Council, said: “Every market player is important for the regional government.” Talsu regional government supports the activities of the Businessmen Club and Business Incubator, as well as provides a real property tax relief to market operators.
Mr. Andris Krecers, Board Chairman of the sawmill SIA Vika Wood, pointed out that the businesses would feel support from the state and regional governments if they would pay more attention to the development of the infrastructure for employees, e.g., cleaning of roads and ensuring the functioning of the local educational and health care institutions.
Mr. Gunars Ansins, Vice-president of Liepaja Municipal Council, also criticized the dire state of the roads connecting the largest towns of the country, and called upon the Ministry for Economics to include these roads into the projects financed by the available Structural Funds in 2014.
Mr. Arnis Janvars, Board Chairman of SIA Bio Venta, declared that delays in payment of state subsidies destroy the continuity of company’s production processes. The subsidy debt has exceeded already 12 million lats. The company is able to by the raw material, oilseed rape, from the growers only if it has real money. If it is short on cash the raw material is sold to financially more reliable buyers aboard.
Certificates of honour were conferred to:
SIA Bio Venta (Ventspils, biodiesel),
SIA Bucher Schörling Baltic (Ventspils, automotive engineering),
SIA Diana Sveces (Ventspils, chemical goods),
SIA Jaunpagasts Plus (Talsu Region, bioethanol),
SIA Kurekss (Ventspils Region, timber processing),
SIA Lauma Fabrics (Liepaja, textiles),
AS Liepājas Metalurgs (Liepaja, metallurgy),
SIA Tolmets (Liepaja, scrap metal),
AS UPB (Liepaja, construction supplies),
SIA Vika Wood (Talsu Region, sawmill).
(Source: www.rekurzeme.lv, Anita Platace)
Following to reorganization of management operations at the textile materials manufacturer SIA "Lauma Fabrics", a process which proposes a more active supervisory role in the company and a takeover of the chief executive position by the Board Chairman Nigel Page, Andris Sedmalis has decided to leave his post as Board Member and General Manager of SIA "Lauma Fabrics" after more than three years of service at the helm of the company.
“On behalf of the Board of SIA "Lauma Fabrics", I would like to thank Andris Sedmalis for his hard work and enthusiasm while performing his duties as an General Manager at SIA "Lauma Fabrics" and wish him success in his future career,” says Nigel Page, Chairman of the Board of SIA "Lauma Fabrics".
Ten Latvian companies with best reputation, as well as top ranked companies by sectors were honoured at the “Companies’ Reputation Top” award ceremony, which took place in the central premise of the newspaper Diena on Thursday, 27 May. Reputation ranking was made by Diena in cooperation with the public relations company Nords Porter Novelli. SIA "Lauma Fabrics" was awarded as the most reputable company in textile and garment production sector in 2010, and ranked as number 63 in the overall reputation top.
The Reputation Top is the most comprehensive survey of companies’ reputation conducted in the Baltic States. About 150 Latvian top managers and experts participated in the award ceremony. The first Reputation Top was made by virtue of cooperative efforts of the newspaper Diena, PR company Nords Porter Novelli, social anthropologist Mr. Roberts Kilis and Finnish reputation research company Pohjoisranta in 2004. The annual reputation survey was made by the Public Opinion Research Centre SKDS. /Source: Dienas Bizness/
In December 2009 SIA "Lauma Fabrics" and its subsidiaries were sold to a private investor.
Alta Capital Partners, the former ultimate shareholders, accepted that a new investor was needed to allow the "Lauma" group of companies to develop strategically and preserve its business. Continued ownership by them could restrict the "Lauma" group from expanding.
The new owners have confirmed their strategy for the "Lauma" group of generic growth in European markets and are planning expansion of the business through the trading of complimentary products and services. Additionally, they have expressed interest in "Lauma" group forming strategic alliances with other businesses in the intimate apparel sector to allow both product and geographic development.
When it comes to Lauma’s business the owner change does not affect it, and the company continues working actively and achieving high sales results, as well as making investments into productivity improvement measures. As latest investment projects should be mentioned the reconstruction of the production building and modernisation of finishing machinery, and the company aims to attract ES funding for these projects.
Wednesday, 17 February was Job Shadow Day, which was organized by the business education association Junior Achievement - Latvija (JAL). JAL called on particularly managers of companies and institutions, experts from different industries and heads of national authorities to participate in Shadow Day to promote the growth of Latvian economy and future education of professional and responsible managers of companies and institutions. Shadow Day enables the hosting companies to improve their public image and demonstrate their social responsibility, as well as to prove that their employees are high level experts, who are able to share their knowledge and experience with future professionals. Our company decided to support this event and be a shadow provider for several students of high schools.
SIA "Lauma Fabrics" advertised following vacancies: leading textile finishing technologist, leading designer, leading quality engineer, Development department manager, engineer, industrial equipment engineer. Students from several Latvian schools submitted their applications for the vacancies advertised by SIA "Lauma Fabrics": high schools No. 5, No. 7 and No. 10 of Liepaja, Gymnasium No. 1 of Liepaja, Liepaja School of Arts and Crafts, high schools No. 45 and No. 49 of Riga, private school Latreia and Gymnasium of Kuldiga.
Shadow Day begun at 10.00, when the students got acquainted with Lauma’s employees they had to shadow and received answers to their questions. The students explained reasons why they decided to apply for a particular vacancy in SIA "Lauma Fabrics". Endija Briede, a student of Gymnasium No. 1 of Liepaja, told that the position of industrial equipment engineer would be an opportunity to get acquainted with an interesting occupation in a competitive company. „I love physics and mathematics. I wish to build my career in the field of engineering. Engineering is an occupation for the future. SIA SIA "Lauma Fabrics" ir one of the largest and best developed companies in Latvia, who contributes substantially to growth of Latvian economy, and exports its products to more than 20 countries. In my opinion, SIA "Lauma Fabrics" is the best example for every occupation, especially for engineering.” Sanita Grinina of Gymnasium of Kuldiga was interested in the process of textile development. „My dream occupation would be a designer. I wish to feel the atmosphere in SIA "Lauma Fabrics" as the company is very popular and successful, and its name does not associate the word ‘Latvia’ with the words ‘crisis’ and ‘government failures’. It associates with nice textiles. Aivis from the School of Arts and Crafts admitted that he would like to get new knowledge for the life, but his colleague Beatrise explained: „We got this information from our professor, and then we had to write our CVs and motivation letters, and this, I should admit, was not an easy job. However, it was a new experience.” Ginta of Gymnasium No. 1 of Liepaja: „I have heard that Lauma’s employees are high-qualified, and also working conditions are very good here. I should like to shadow this particular position because I wish to make sure that the environment is really good here.” Inga of high school No. 5 of Liepaja told: “I am sure that the vacancy you advertised suits me and my abilities, and this is why I would like to shadow your leading designer to see what knowledge and experience I should have for this position.”
After a short presentation the students met some employees of administration to see how responsibilities are divided in Lauma. Then the students had a walk to see production facilities and worked together with their shadow providers. Shadows of the Development department manager got acquainted with responsibilities of employees of the department, as well as were informed on special knowledge required for this position. The shadow of the industrial equipment engineer found out more about specific machinery and equipment. Shadows of the leading designer Ms. Antra Trumpeniece had to draw a lace design.
Finally the students answered the question: „What did find out you about SIA "Lauma Fabrics"?” „Each person is important here!” , „Everything! I understood that my previous information about the company was poor in comparison with that what I know now!” “I see that this is a big chain, and you can not think only about yourself, you must be informed on all novelties!” „I got to know a lot of new things. I liked to see Lauma’s employees doing a joint work. It is very important to have a common work and objectives. People are very kind! I like everything I have seen. Thank you very much for this opportunity!” „I got to know that delicate things are being made on large machines, as well as that each employee is very important for the company!” „Now I understand that the range of activities of Lauma Fabrics is far wider than I thought!”
The organizers of Shadow Day in SIA "Lauma Fabrics", were really pleased to hear that students have reached conclusions on what occupations are necessary for that industry. Some admitted that this would be a job for them, others – that this does not suit them. Somebody told that now he is sure about his dream career.
Information from JAL
Vacancies for Shadow Day were advertised by many companies: AS "Hanzas Maiznīcas", VAS "Lidosta Rīga", "SEB banka", SIA "ABB", SIA "Cemex", "Volvo Truck Latvia", AS "Latvijas valsts meži", SIA "Lāči", "Swedbank", VAS "Latvijas dzelzceļš", "Parex banka", "Rēzeknes dzirnavnieks", AS "Cēsu alus", "Latvijas Finieris", AS "Aldaris", "Nordea banka", "AirBaltic", AS "Putnu fabrika Ķekava", SIA "KPMG Baltics", SIA "Skonto būve", as well as by several national departments, embassies and by the President of Latvia. Over 400 companies and organizations have advertised their vacancies for Shadow Day on the web site of the business education association Junior Achievement – Latvija (JAL). They offered about 7 500 shadow providers, and the number of students visiting web site www.enudiena.lv reached 8 300. However, the real number of Shadow Day participants should be larger because many students applied for vacancies at their own discretion. In comparison with the previous year the number of Shadow Day participants has doubled, and over 10 000 Latvian students took part in Shadow Day 2010.
SIA "Lauma Fabrics" took part at the international XXXIV trade fair TEXTILLEGPROM in Moscow from 16 to 19 February 2010 (pavilion No. 75, hall "A", stand Nr.E-2).
On 27 July 2010 SIA "Lauma Fabrics" and Latvian Investment and Development Agency have concluded Agreement No. L-ĀTA-10-0334 (project No. ĀTA/220.127.116.11.1/10/15/012) on the implementation of the project “Participation in XXXIV trade fair TEXTILLEGPROM in Moscow in February 2010 with a view to entering into Russian market” that is co-financed by the European Regional Development fund.
From 23 to 25 January 2010 the traditional trade fair "Interfiliere 2010" was held in Paris. The staff of Sales and Marketing Department presented new products, and as a special innovation they presented textile moulding services, which are offered by the new department "Lauma Moulding Services".
The visitors could see fabric moulded cups, which are made of tricots made by SIA "Lauma Fabrics", and foam pads, which are covered with fabrics made by SIA "Lauma Fabrics", "Desseilles Fabrics" un "RR Collection".
Production manager of Moulding Department Mr. Martin Naylor: “Since the lingerie market gradually moves away from cut-and-sewn bras towards moulded lingerie we offer our customers an additional, highly necessary service. Both our existing and potential customers were interested in the new product of SIA "Lauma Fabrics". We received more than 30 sample requests form companies "Naturana", "Dessous Dessous", "Lejaby", "Milavitsa", "Palmetta", "New Rosme", "V.O.V.A.", "Lokis", "Sermija", and many others.”
This interest proves that "Lauma Moulding Services" has superb advantages in the fabric moulding area: the ability to develop and produce special fabrics; competent and skilled staff; the location of the enterprise, which allows to ensure quick and safe deliveries.
“In particular, the “Fascination” Desseilles lace covering our foam pads attracted a lot of attention! This fabric is knitted in a different way, with controlled distortion of patterns during knitting and dying in order to get a consistent and proper look after moulding. Some well-known companies that showed an interest in this particular line include "Victoria’s Secret", "Next", "Lejaby" and "Naturana".” says M.Maylor.
Now the staff of "Lauma Moulding Services" is busy fulfilling sample requests and testing of new special fabrics. In February a huge trade fair will be held in Moscow, and "Lauma Moulding Services" will be presented to lingerie producers and buyers from Eastern market. Again Martin Naylor: “This will be a brilliant opportunity to present the new service both to lingerie producers and to buyers at a professional level.”
For the fifth consecutive year the Ministry of Economics in cooperation with the Investment and Development Agency of Latvia (IDAL) presented the Export and Innovation Award 2009 to most successful and innovative Latvian enterprises in different categories.
The objective of the competition was to award Latvian merchants, who enhance competitiveness of Latvian products in local and foreign markets, increase product export and quality, create products with high added value, as well as promote development and innovation. Companies are awarded in five categories: The Most Export Capable Merchant in the groups of large/medium-sized and small enterprises, Import Substitute Product, the Most Innovative Product, and Export Champion.
SIA "Lauma Fabrics" submitted its application in the category The Most Export Capable Merchant for companies, which have increased their export and produced goods with high added value during the previous year. The first stage of the competition included the evaluation of merchant’s turnover and turnover increase, export and its increase, actual export markets and access to new markets, products’ added value, and company’s work efficiency.
According to the data of IDAL, 68 Latvian companies submitted their applications to the competition. In the category the Most Export Capable Merchant 22 applications had been submitted. Following companies were selected for stage 2: SIA „Baltic candles Ltd., SIA Bruker Baltic, SIA Cemex, AS Grindex, LSEZ SIA Kolumbija Ltd., SIA Livonia Print, AS Severstallat, SIA Stendera ziepju fabrika and SIA Sungate.
In the framework of stage 2 a delegation of the competition jury visited SIA "Lauma Fabrics". The delegation included members of public institutions and non-governmental organizations, as well as representatives of mass media. The second round of the competition included assessment of company’s sales capability in foreign markets, investments, work environment, export promotion activities (market research, direct marketing, participation in trade fairs, marketing materials) and the presentation of the company.
The awarding ceremony took place on Tuesday, 15 December. The best and most successful companies were awarded in five different categories: The Most Export Capable Merchant (in the groups of large/medium-sized and small enterprises), Import Substitute Product, the Most Innovative Product, and Export Champion. In the category the Most Export Capable Merchant 3rd place was awarded to SIA "Lauma Fabrics" in the group of large and medium-sized companies.
Just like in the previous year, this year too, the children’s painting competition SIA "Lauma Fabrics" Christmas took place.
Children and grandchildren of company’s employees submitted 42 paintings to the Lauma’s office. All employees of SIA "Lauma Fabrics" could take part in the vote to choose the best painting, and on 8 December all participants of the competition were invited to Christmas party.
The competition winner was Andrej Korkazevitch (7) with the paining ‘Ship Bringing Presents’. This painting will be used as a Christmas greeting card, which is to be sent to all partners of SIA "Lauma Fabrics".
From 5 to 7 September employees of the Sales and marketing department of SIA "Lauma Fabrics" together with their colleagues from Desseilles Fabrics took part in the largest lingerie fabrics trade fair Interfiliere Paris 2009 in Paris.
From 29 to 30 August the Rally Kurzeme 2009 was driven. Last year SIA "Lauma Fabrics" was one of the sponsors of the event. To keep the tradition alive and continue the successful cooperation the management of SIA "Lauma Fabrics" decided to support the beloved event.
One of special stages of the rally – Krogzemji – was even named ‘Lauma Fabrics’. Uldis Hmieļevskis, Director of the rally: “The rally Kurzeme is not just a simple race. It is a great event with fairs and shows. People are coming to Liepaja from everywhere. The rally offers us the possibility to demonstrate everything, of which Liepaja is proud: our beach, our musical life and our enterprises. The rally Kurzeme and the company Lauma were born almost in the same year. They have plenty of traditions and are well known also outside our town. This is why I am really happy that SIA "Lauma Fabrics" is one of the sponsors of the rally. One of the most interesting special stages of the rally is named ‘Lauma Fabrics’, and sudden and strong downpours have made this stage really surprising for the rally drivers!”
Uldis Hmieļevskis told that the rally Kurzeme should be even more exciting next year. The rally administrators hope that, despite the crisis, the number of participants coming both from Latvia and from aboard will increase. “We hope to see the banner of SIA "Lauma Fabrics" on the most exciting stages of the race also in 2010!”
Despite adverse weather forecast, which promised intermittent rain for Kurzeme region, the traditional Games of SIA "Lauma Fabrics"took place in the sports and recreation area Beberlini in Liepaja on 22 August 2009.
The Games were opened by Mr. Andris Sedmalis, General Manager of SIA "Lauma Fabrics". The flag was run up by the team of Finishing shop, who are champions of VIII Games. Five teams took part in the Games, and the total number of participants reached 100. Thanks also to the many fans for their warm support!
The teams competed in several disciplines, e.g., beach volleyball, alternative football, checkpoint race and others. The traditional tug of war was replaced by the competition in pulling of auto tire. Each team had to select one member, who pulls the tire along a special trace. The checkpoint race gave many surprises to participants. They had, for example, to drive an imaginary car, or to slip down a sand hill. The sportsmen tested the sharpness of their sight in trap shooting using paintball weapon. Children of company’s staff members took part in various competitions, as well as played in inflatable entertainment and amuse park. The funs could participate in individual competitions, e.g. in free throws or in boot-throwing. Company’s managers’ task was very challenging as they had to build a fire. The fans could assure themselves that Ms. Mara Strausa, the manager of Finishing shop, was the most skillful player in this discipline. On the whole, the team of Knitting shop took first place (the captain Ms. Vera Bolsonkova) and received the challenge cup. They had the honor of lowering the flag. IX Games of SIA "Lauma Fabrics" were concluded by a dancing party at the shore of the lake.
Thanks to the management of SIA "Lauma Fabrics" for the entertaining event!
The annual conference of partners took place on 18 June. Despite the hard market situation the number of participants exceeded that of the participants of previous years. More than 30 companies and 80 participants from 8 countries took part at the conference.
This was for the first time, when also partners from Poland and France visited the event. As a special novelty we presented our new stretchy fabrics made on 40 gauge machines. Our partners appreciated also our new offer – the possibility to obtain printed Lauma’s fabrics. The company Rochle by Isabella from France offers this special service. Five of our partners presented their new lingerie ranges: “Milavica” (Byelorussia), „New Rosme” (Latvia), „VOVA” (Latvia), „Lauma Lingerie” (Latvia) and „Steffi-L” (Latvia). The range of “New Rosme” seemed to be the most attractive. It should be mentioned that “New Rosme” has included 14 Lauma’s lace designs into their production program. Participants of the conference were informed also on another new development – fabric moulding services.
The idea about founding of the Latvian Association of Lingerie Producers has been implemented after some interesting meetings. On 22.04.2009 Mr Jurijs Hadarkovitch was elected as the president of Association. The first job of the president was submitting of necessary documents to enter the Association into the Commercial Register of the Republic of Latvia. The Latvian Association of Lingerie Producers has the status of a society.
Jurijs Hodarovitchs, the president of the Association: “I decided to run in Association’s presidents elections as I have been dealing in the area of lingerie for several years. Surely, my contacts and previous cooperation with some foreign lingerie producers will be useful in my work. I should also mention that I have some experience in dealing with the Structural Funds of EU, as well as I speak four languages fluently.”
The main activities of the Association should include: protection of interests of Latvian lingerie producers and promotion of their image aboard, as well as protection of interests of Association members in municipal, public and international institutions; attraction of finance resources from EU to enhance the development of members’ businesses; providing of information and assistance in business matters. A representative of the Association could take part in the elections for the local municipality and act as a member of the Municipal Council.
Jurijs Hodarovitchs: “Currently we are dealing with organizational matters, e.g., finding of rooms for the main office, and setting communication, which includes also creation of our website and some informative materials. Another important matter is the creation of Association’s logo. Meetings with members of the Association are organized on a regular basis to clarify their actual problems. This clarification would help us to propose specific measures for further actions.”
The Latvian Association of Lingerie Producers consists of 10 members: Lauma Lingerie, Steffi L, Lokis, V.O.V.A., Regina N, Glora, Nikol Djumon, Diole, Vella and Lauma Fabrics. It is to be expected that another 10 members join the Association shortly.
The management of SIA "Lauma Fabrics" was the author of the idea on founding the Association.
In March 2009 a new structural unit of SIA "Lauma Fabrics" – SIA „Lauma Distribution" – had been founded.
The objective of the new structural unit is expanding of existing market for the medical products, which produces SIA "Lauma Fabrics". The unit will be responsible for the sales increase and marketing. Roman Gramiko takes the post of SIA "Lauma Distribution" manager.
From 16 to 26 February Edijs Eglins, the Director of Sales and marketing department, and Olga Semashko, sales manager, visited the international trade fair Textilleggprom 2009 in Moscow. More than 1500 companies from 15 countries participated in the exhibition, and the number of visitors reached 50 200.
From 12 to 21 November SIA "Lauma Fabrics" organized the children’s painting competition, in which employees’ children took part.
Sixteen kids presented their paintings. On 1 December the little participants were invited to meet Santa.
The winner of the competition was Ella Gorbatchova (5 years). Her painting will be used as a Christmas greeting card, which is sent by e-mail to partners of SIA "Lauma Fabrics".
One of most exciting summer events in Liepaja was the stage of Latvian Rally Championship organised by LMT – the rally Kurzeme 2008, which was driven in Liepaja and Kuldiga districts on 4 and 5 July, and finished with a city centre special stage in Liepaja. Since SIA "Lauma Fabrics" has been one of sponsors we should like to say some words about the rally.
The rally started off with a special stage in Krogzemji late afternoon on 4 July. This stage is beloved by rally spectators, and the organizers named it SIA "Lauma Fabrics" Stage. The company invited special guests – customers and partners – and prepared for them a VIP tent at the spectator area, where they were served by the chef of the restaurant “Medus” and his helpers, who offered them a tasty meal. The guests were invited to vote for their favourite rally team.
On Saturday, 5 July, the creative team of SIA "Lauma Fabrics" was ready for activities during the special city stage; they prepared a tent in the city centre and questionnaires for visitors. The grand prize of the quiz organized by SIA "Lauma Fabrics" was 40-minutes flight in a plane over Liepaja, and everybody was invited to participate. Furthermore, every pretender got some small gifts from SIA "Lauma Fabrics". The participants had to answer questions on SIA "Lauma Fabrics". Out of the 245 participants only 29 were able to give correct answers. Remarkably, that two most common mistakes were answers to the questions about the year of establishing and products of the company. The grand prize winner was Kaspars Brikmanis from the town Durbe. Finally the General Director of SIA "Lauma Fabrics" Mr. Andris Sedmalis granted the prize to the favourite team of company’s guests, namely, to the rally team of Dans Leščis and Jānis Vīksna.
On 5 July 2008 SIA "Lauma Fabrics" and AS "Lauma" invited their employees to the annual sports event, which took place in Cirava, in Liepaja district.
The competitors’ parade began at 11 a.m. The total number of participants was 248, and they formed 6 teams. The teams participated in different activities: mini soccer, beach volleyball, street basketball, orienteering, as well as unconventional disciplines. Children of employees took part in funny relay race and darts. A novelty was paintball, where payers compete in shooting at different targets.
The team of the Finishing department took the first place. The second place took the team of Administration. The team of Technical director’s service finished for the third.
This event proves that sport activities contribute to building of team spirit in the company. Thanks to the management of AS "Lauma" and SIA "Lauma Fabrics"!
On 22 May 2008 a new canteen Amica opened its doors for employees of SIA "Lauma Fabrics". Catering services are rendered by the enterprise Fazer Amica Latvija of the Fazer Group.
The group has set up already 43 canteens in Latvian companies, schools and supermarkets. Among other customers of Fazer Amica Latvija are: Bank of Latvia, Hansabanka, Nordea banka, Stationary Office, Municipality of Riga, Ministry of Finance, Ministry of Justice, British Council and several embassies.